Stakeholder Analysis and Stakeholder Management

What is a Stakeholder?

Try "define: Stakeholder" in Google and you are great differences in the way this simple word is defined to be surprised. It turns out, perhaps - in a way - just like people get confused about Stakeholder Management and how inconsistent the different approaches can!

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My simple definition is "anyone affected by a decision and are interested in the results." This may include individuals or groups, both inside and outside theOrganization.

Stakeholder analysis

The first step in stakeholder analysis to determine the impact and importance (two different things!) Stakeholders individual or a group of stakeholders is to be judged.

Affects the degree of stakeholder is able to influence the operations of the project and then law defines the project's results. Influenza is a measure of the power of stakeholders. The factors that lead to greater influence and the degree of control over the projectFinancing and the extent to which the parties informed the decision to change investment in technology and business.

As important as the extent to which the problems of affected stakeholders, the needs and interests of project operations, or define the desired results. When "important" players do not support effectively, the project can not be considered a "success".

Where the parties are important and influential, then they are principally concerned, and must fullyinvolved in the management and control of the project if we are to succeed. Where the parties are important or influential, then actors are secondary and must be managed actively in the project.

The second step in the analysis of stakeholders is to understand the current position of each stakeholder in relation to project objectives and expected results. To this end, a series of stakeholder interviews and surveys will be conducted to understand theDegree of commitment and degree of commitment.

Engagement is a measure of how well stakeholders understand the challenges, the project seeks to address and strategy, plans and results. A low score indicates a lack of commitment to understanding.

The commitment is a measure of how the support of interested parties. A low score signals hostilities, while a high score signals strong support.

The ideal, of course, wants each project involved and informed stakeholders who actively supportthe project objectives and results. An ill-informed fan can be as dangerous as a well-informed objectors!

Stakeholder management

There are many different approaches to managing stakeholder suugested. In the chapter on http://www.viney.com/DFV/intranet_portal_guide/before/influencing.html "> influences (stakeholders) in my (free access) Intranet Portal Guide, I offer a simple, proven, four-way approach:

1) Partner

Primary stakeholders (withinfluence and high importance for the success of the project) are likely to make the project a "coalition support" in the planning and implementation. As such, it should be partners, commitment and dedication (to win the review and adapt the project strategy, objectives and results, if necessary, their support) to increase.

2) Consult

Secondary stakeholders with high influence but low importance should be "on board". You should consult with them to actively seek their viewsand input for major decisions (and not just those that may affect them directly). It is unlikely that you change your strategy as a result of this query, but you could also change your tactics (for example, when or where the project is) to obtain greater commitment in an upright position.

3) Inform

Secondary stakeholders with less of an influence, but more importantly on a regular decisions that affect them directly. It 'is unlikely that they play an active roleRole in these decisions. However, they were scored on a specific topic with a decision, it is likely seriously to refine the decision would be given.

4) control

The control is adequate, if an interested party is not important or influential, and they need help only those decisions respected. There are doubts or questions posed little serious consideration be given (otherwise it would divert attention and precious managementResources).

Conclusions

The parties are the key to successful project implementation in the modern organization. Both stakeholder analysis and stakeholder management are important tools and should be used iteratively in a project to keep everyone on the same page. Be aware that different approaches are appropriate for different types of stakeholders. Not all people can be happy all the time. Check out my guide for further advice, tips and tools.

Stakeholder Analysis and Stakeholder Management